- AAEAAQAAAAAAAATWAAAAJDVmYmQxNjkwLTM2ODYtNDE2Zi04MjEwLWQyNmY5N2Y1OTAzNA - Adchain with Ken Brook | Software Engineering Daily

Online advertising is a system of transactions that involve many different players. The user visits a publisher’s website; the publisher notifies an exchange that the user is on the website; the exchange presents an opportunity to a marketplace that can buy that opportunity to show the end user the ad. And this a simple example.

The transactions in online advertising are as opaque and rife with fraud as Wall Street–but less regulated. Blockchain technology presents an opportunity to bring more transparency to the advertising ecosystem using a shared ledger.

is the CEO of VidRoll, a video advertising company. Using his experience in the adtech business, Ken is working on , a shared ledger for adtech. In this episode, we explore adtech, blockchains, and .

Show Notes

Russian Cyberforgers Steal Millions a Day with Fake Sites

Transcript

Sponsors

- hired logo - Adchain with Ken Brook | Software Engineering Daily
- ThoughtWorks Go black edit - Adchain with Ken Brook | Software Engineering Daily

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- Apica - Adchain with Ken Brook | Software Engineering Daily

Apica System helps companies with their end-user experience, focusing on availability and performance. Test, monitor, and optimize your applications with Apica System. Apica is hosting an upcoming webinar about API basics for big data analytics. You can also find past webinars, such as how to optimize websites for fast load time.



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