In this week’s article, Margot Bloomstein shares examples of how organizations are successfully into their .

Here’s an excerpt from the article:

What’s in, and what’s out? “In my experience, it is very easy for brilliant information architects (or UX people who do information architecture) to underestimate the importance of editorial planning, voice and tone, and detailed guidelines for content creation. And conversely, it’s very easy for highly skilled content people to underestimate how much information architecture has to do with things other than content: the finicky details of behavior and interaction design, in particular. I’m a huge fan of collaborations between information architects who care about editorial concerns and content strategists who love structure and talking about data. But whatever your situation, it’s important to know your way around structural design, if only so that you can provide useful feedback and support.”

Read the article: Incorporating Content Strategy into Your Information Architecture.

Are you incorporating content strategy into your company’s information architecture? Let us know below.

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