KnowBe4_Phishing_InfoGraphic_Q42017  - KnowBe4 Phishing InfoGraphic Q42017 - KnowBe4 2017 Top Clicked Phishing Test Analysis

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Looking at the whole of , there were some interesting shifts on what was from quarter to quarter. Usually there was a stand out for every quarter.

Over the course of the year, the email templates clicked shifted each quarter for the general categories. The emphasis/most clicked at the beginning of the year in Q1 was on email and account updates.

The volume grew by nearly 50% the second quarter with the emphasis shifting to password changes and security alerts.

Third quarter saw a slight decline of top 10 clicks by about 13% with the emphasis shifting to HR and health care.

And the fourth quarter saw a definite seasonal shift with 34% of templates clicked related to packages.

Social templates clicked remained relatively consistent with LinkedIn a clear stand out and jumping considerably up for Q4. This is typically when people wait to change jobs but start looking for jobs and connections as well.

The main take-away after looking through the data is that people are *really* predictable.

There are basically 4 things that make people click:

  1. Promise of money: or threat of losing money
  2. Things that feed your hunger:  pizza in most instances, but also the Pumpkin Spice Latte (PSL) in Q4
  3. Threat of losing something : (non money related):  suspicious account activity, benefits, employment status
  4. Basic curiosity: new contact request, new email, new file, you’ve been tagged in a photo, etc.

Organizations wanting to phish their can pull any of these levers and know that they are emulating the basic drivers can cause a “knee-jerk click” reaction for phish prone . Similarly, criminals *already know* that these types of subjects will find the softest of targets and serve as an effective vector into an organization.

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