The future belongs to the tech company that best harnesses artificial intelligence. A.I. is vital to understanding what consumers want and thus better design products for them. It is crucial in attracting consumers by delivering them the most customized and attractive content at the point they want it. And it is essential to providing cloud services that help corporations increase their efficiency and improve the way they operate.
Microsoft, like Google, Apple, Facebook and Amazon, is betting big on A.I. The company has some definite A.I. strengths. But it also is missing an important piece: widely used mobile technology. Without that, it will be tough or impossible for Microsoft to win the A.I. war.