The reason for the alarming rise is because still the internet user’s believe in the padlock “look for the lock” and believe the website is legitimate and safe.
The presence of SSL doesn’t tell you anything about site legitimacy, the SSL/TLS certificates are to encrypt the connection between the browser and the server which avoids intrusion from hackers.
According to PhishLabs survey conducted last year found more than 80% of respondents believed the green lock indicated a website was either legitimate and/or safe, reported Kerbs on security.
John LaCour, chief technology officer said that, we believe this can be attributed to both the continued use of SSL certificates by phishers who register their own domain names and create certificates for them, as well as a general increase in SSL due to the Google Chrome browser now displaying ‘Not secure’ for websites that do not use SSL.”
The attackers taking advantage of internationalized domain names to introduce visual confusion and trick the user’s to believe it is a legitimate site.
Certificate Transparency aims to remedy these certificate-based threats, it helps in Earlier detection, Faster mitigation, and better oversight.
There is a number of ways to analyze the Website is legitimate or not, the first and the most recommended method is to check online page scanners.